Email us today: info@newdawnhk.com
Meet Aileen Chan
GROUP DIRECTOR/ HEAD CONSULTANT/ SALES & MARKETING EXPERT
- 17 years of brand growth, marketing, and partnership experience
- Worked across Asia-Pacific and America
- Graduate of the Chinese University of Hong Kong and Columbia University, New York
- Digital Marketing Mentor, UC Berkeley & U Penn
- Contributor of Yahoo Finance, Benziga and more
INDUSTRIES SERVED
- Hospitality
- Beauty and Cosmetics
- Luxury and Fast Fashion
- Wine and Spirits
- Health and Wellness
- Home and Personal Care
- Babies and Kids
- Media Agency
- Tech and Apps
- Design and Printing
- Home and Kitchen
- Lifestyle
PERSONALIZED AND COMPREHENSIVE APPROACH
"I help brands build their presence, enter new markets, and grow through clear positioning, practical marketing strategy, partnerships, content, and hands-on execution.
My work combines brand development, sales-minded marketing, market localization, content, and collaborations — supporting companies as they launch new products, strengthen their positioning, expand into new markets, or grow within their existing ones.
I’m especially passionate about working with lifestyle, wellness, hospitality, culinary, kitchen, home, and premium consumer brands with a strong story to tell and a market to build."
SERVICES
- Brand strategy, positioning & market entry
- U.S. / Asia market localization and audience targeting
- Go-to-market planning for international brands
- Social media, content & email marketing
- Website, e-commerce & landing page content
- Creator, influencer & brand partnership management
- PR, media outreach & brand visibility support
- Google Ads, Meta Ads & paid media coordination
- Sales collateral, pitch decks & marketing materials
- Events, activations & trade show support